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Borrell: Local Advertisers Okay With AI, But There’s a Catch

AI use may be getting more acceptable in the marketing workflow, but local advertisers are drawing a line around what they expect to pay for it. New Borrell Associates data shows rising concerns about AI accuracy, disclosure, and paying human rates for machine-generated work.

Radio Ink·August 18, 2026· 1 read·Source: Radio Ink
Borrell: Local Advertisers Okay With AI, But There’s a Catch

AI use may be getting more acceptable in the marketing workflow, but local advertisers are drawing a line around what they expect to pay for it. New Borrell Associates data shows rising concerns about AI accuracy, disclosure, and paying human rates for machine-generated work.

Read the full story: Radio Ink

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Read the full story at Radio Ink
https://radioink.com/2026/08/18/borrell-local-advertisers-okay-with-ai-but-theres-a-catch/

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