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Google Research Shows It’s the Wrong Time To Cut Radio Ads

Brand awareness spend often gets cut first when budgets tighten, treated as a nice-to-have rather than a growth driver, but new research from Google puts a number on why that's a mistake. The results make a powerful case for maintaining radio ad budgets.

Radio Ink·September 1, 2026· 0 reads·Source: Radio Ink
Google Research Shows It’s the Wrong Time To Cut Radio Ads

Brand awareness spend often gets cut first when budgets tighten, treated as a nice-to-have rather than a growth driver, but new research from Google puts a number on why that's a mistake. The results make a powerful case for maintaining radio ad budgets.

Read the full story: Radio Ink

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Original source
Read the full story at Radio Ink
https://radioink.com/2026/09/01/google-research-shows-its-the-wrong-time-to-cut-radio-ads/

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