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Parenti, Martinez Address Radio’s Spanish-Language Spend Gap

68 million Hispanics in the US, but only five percent of ad budgets. On the latest NASBA Broadcast Advocate podcast, Radio Ink President and Publisher Deborah Parenti and New Mexico broadcaster Matt Martinez dig into that gap, and into how radio remains a lifeline.

Radio Ink·July 22, 2026· 0 reads·Source: Radio Ink
Parenti, Martinez Address Radio’s Spanish-Language Spend Gap

68 million Hispanics in the US, but only five percent of ad budgets. On the latest NASBA Broadcast Advocate podcast, Radio Ink President and Publisher Deborah Parenti and New Mexico broadcaster Matt Martinez dig into that gap, and into how radio remains a lifeline.

Read the full story: Radio Ink

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Original source
Read the full story at Radio Ink
https://radioink.com/2026/07/22/parenti-martinez-address-radios-spanish-language-spend-gap/

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