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Radio Beats Spotify and Pandora Where It Counts For Advertisers

Advertisers can't buy listeners who don't hear ads, and AM/FM radio reaches nearly double the percentage captured by the combined ad-supported audience of Spotify, Pandora, and podcasts, according to new data from Edison Research at SSRS.

Radio Ink·July 28, 2026· 0 reads·Source: Radio Ink
Radio Beats Spotify and Pandora Where It Counts For Advertisers

Advertisers can't buy listeners who don't hear ads, and AM/FM radio reaches nearly double the percentage captured by the combined ad-supported audience of Spotify, Pandora, and podcasts, according to new data from Edison Research at SSRS.

Read the full story: Radio Ink

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Original source
Read the full story at Radio Ink
https://radioink.com/2026/07/28/radio-beats-spotify-and-pandora-where-it-counts-for-advertisers/

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