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Vinyl Is Back — And It's Streaming
The tactile revival keeps growing, and the smartest labels are pairing every LP with a streaming-first release.
Wowzaradio Newsroom·July 17, 2026· 0 reads
Vinyl Is Back — And It's Streaming
Global vinyl sales crossed $1.5B in 2025. Streaming did not kill the format — it saved it, by turning records into premium merchandise for streaming-first fans.
The hybrid economy
Modern releases ship with download codes, exclusive stems, and Discord invites. Vinyl is the collector edition; streams are the product.
What indie stations can learn
Rotate deep cuts from small pressings. Interview the mastering engineer. Sell physical media through affiliate links. The album is a story again.
#vinyl#industry#indie
